MOOD EQ is an emerging online brand positioned at the intersection of wellness, lifestyle, and personal empowerment, focusing on products that enhance mood and well-being.
Visual Identity DesignProduct PackagingBrand GuidelinesWeb Design & DevelopmentCRO
2024
Main Color
Shadow Moss
Second Color
Taupe Stone
Support Color
Ivory White
Product Color
Celadon Vibe
Medium length headline
Successful completion of 20 high-impact projects within the fiscal year.
Productpackaging
E-shop focused on a brand-centric user experience
MOOD EQ’s e-shop was envisioned as a key digital asset central to the brand’s strategy for customer engagement, communication, and online sales. The project aimed to create a seamless, visually engaging, and conversion-focused website that effectively communicates the brand’s key values and fosters a positive user experience.
This initiative combined web design and development with advanced Conversion Rate Optimisation (CRO) implementations to maximise user engagement, establish brand positioning and drive higher conversions from initial traffic. By merging a strategic design approach with data-driven implementations, we aimed to enhance both user satisfaction and conversion performance, ultimately leading to sales, and customer loyalty.