MOOD EQ’s e-shop was envisioned as a key digital asset central to the brand’s strategy for customer engagement, communication, and online sales. The project aimed to create a seamless, visually engaging, and conversion-focused website that effectively communicates the brand’s key values and fosters a positive user experience.

This initiative combined web design and development with advanced Conversion Rate Optimisation (CRO) implementations to maximise user engagement, establish brand positioning and drive higher conversions from initial traffic. By merging a strategic design approach with data-driven implementations, we aimed to enhance both user satisfaction and conversion performance, ultimately leading to sales, and customer loyalty.