MOOD EQ is an emerging online brand positioned at the intersection of wellness, lifestyle, and personal empowerment, focusing on products that enhance mood and well-being.

About

Visual Identity DesignProduct PackagingBrand GuidelinesWeb Design & DevelopmentCRO

Services

2024

Year

Main Color

Shadow Moss

C4 M0 Y5 K76

Second Color

Taupe Stone

C0 M2 Y7 K23

Support Color

Ivory White

C0 M0 Y2 K9

Product Color

Celadon Vibe

C22 M0 Y19 K29

Medium length headline

Successful completion of 20 high-impact projects within the fiscal year.

Productpackaging

E-shop focused on a brand-centric user experience

MOOD EQ’s e-shop was envisioned as a key digital asset central to the brand’s strategy for customer engagement, communication, and online sales. The project aimed to create a seamless, visually engaging, and conversion-focused website that effectively communicates the brand’s key values and fosters a positive user experience.

This initiative combined web design and development with advanced Conversion Rate Optimisation (CRO) implementations to maximise user engagement, establish brand positioning and drive higher conversions from initial traffic. By merging a strategic design approach with data-driven implementations, we aimed to enhance both user satisfaction and conversion performance, ultimately leading to sales, and customer loyalty.

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